The CIO Leadership Program,
Fisher Center for Management of Technology


presents



THE FISHER EXECUTIVE SEMINAR SERIES

 

Big Data Analytics:
Making Data Work
















1 November 2012
Haas School of Business
University of California, Berkeley

 

Click here for the final program.

The Fisher Center for Management and Technology at the UC Berkeley, Haas School of Business invites you to the Big Data Analytics: making Data Work Seminar. This conference will provide an opportunity to hear industry leading CIOs talk about the how they are using big-data to improve their companies’ operations.

Why attend?

Facebook, twitter, emails, smartphone apps, embedded sensors, internet of things - we live in an era where 2.5 quintillion bytes of data is generated daily. The velocity and volume of data generated today is forcing companies to think and act in new ways. The prevalence of a social and mobile workforce has transformed the way businesses interact with customers, requiring more thoughtful engagement. 

Big Data is a real, growing phenomenon that requires considerable attention. Various mediums such as clickstreams, social media, video, call center records, sensor network, and radio frequency identification tags are generating valuable information that doesn't fit into the conventional data environment. Big Data is offering tremendous opportunity in tapping into this information and converting noisy data into useful signals to solve business problems by enabling “data monetization” through timelier, more accurate, more complete, more granular, more frequent decisions. In today’s world, data and analytics are critical to business strategy and, in turn, business requirements - providing insights into customer behavior, product effectiveness, pricing models, and service efficiencies—insights that define business opportunities.   Big Data

Media coverage and case studies are increasing the business value big data can deliver. Big Data is a field of information technology that will have a substantial impact on organizations world-wide and is expected to grow into a $50 billion industry by 2017. The growing adoption of smartphones, machine to machine (M2M) communication, and the combination of cloud, data and mobility combined with the consumerization trend has fundamentally changed the way we look at information. Big Data provides an opportunity to find insights in such emerging types of data and content, to make businesses more agile, and to answer questions that were previously considered beyond reach.

The seminar will provide insights into how various companies across industries use big data as a core competency to achieve competitive advantage by identifying consumer trends and user patterns in the deluge of data that gets generated daily.

Come and hear about the implications of the rapid blurring of the lines between structured and unstructured information. Come and listen to top CIOs address how their companies are leveraging big-data to understand business needs and how organizations turn “big data” and “big content” from being viewed solely as potential liability to a new potential source of business and consumer value.


Click here to register.


Program Summary (full program)

Wells Fargo Room
Haas School of Business

Morning (8 am - noon)

Registration and Continental Breakfast

Speakers:

  • Bill Ruh, VP, GE Global Software Center
  • Kim Stevenson, CIO Intel
  • Anjul Bhambhri, VP of Big Data, IBM
  • Panel - moderated by Bask Iyer, CIO, Juniper Networks

Lunch

Afternoon (1:00 - 7 pm)